Generation Y, also known as millennials or digital natives, is still shaking up all existing codes. The relationship that this generation can have with digital is very strong. When we talk about generation Y and digital transition, we all think of the changes in our daily lives. Whether it is through social networks, web development or new technologies, the last twenty years have shaken up consumer habits. country email list
Indeed, we are today in an era where digital is essential both on a professional and private level. Generation Y, the protagonist and driving force of this movement, has managed to break old consumption habits. According to several Google studies, today 74% of purchasing intentions go through the web. And almost 90% of Generation Y consumes in this way. In addition, if we refer to the statistics of major public institutes, by 2020 half of the world's population will be Y. So what should companies in all sectors of activity do?
When we talk about Generation Y and digital transition, we cannot ignore the fact that they have had and have a major influence. So, let's see what implications Generation Y has had in the digital transition while seeing the benefits that this has brought.Before we elaborate, it is important to clearly define Generation Y. Who are they? What are their needs? How do they see their relationships with brands? All these questions raised define today what Generation Y is. So who are they?