Let's try to understand what the differences sweden phone number are compared to the previous version and also how it is possible to activate the new Consent Mode v2 module through the services offered by iubenda .
To understand the need for Consent Mode v2, let's start with the official website that Google makes available to website developers. There is a specific section that deals with user privacy : a hot topic and always current even now that artificial intelligence is slipping into all the technological loopholes available.
Managing user privacy, adapting to each individual's choices, is important not only to have a good relationship with users but also to be in line with the requests of the control bodies.
A site that does not comply with what is imposed by European bodies is not in line with the regulations and can therefore be subject to control and consequent sanctions. In the section dedicated to user privacy, Google first talks about the way in which websites collect information regarding user behavior.
To better manage privacy and provide users with a way to express their consent or otherwise to data processing, the first thing to do as a website manager is to check the consent methods, i.e. what can be done with cookies and other tracking systems, respecting everyone's choices.
The first step, Google explains, to grant consent is to regulate everything according to a predefined consent that can then be updated, modified and rectified based on the choices that the user makes.
However, some new features have been released that concern the consent to the processing of data in the European Economic Area and this is why Google also had to update the Consent Mode to a v2 version. There are two new parameters that concern the sending of user data to Google for advertising and consent to any personalized advertising.