Different tools, different algorithms
While the discussion got tangled up over the fact that belgium phone number even if Domain Authority is not a real metric, SEO tools still record it because they look at what happens in the SERP, Mr. Google first reminded that many SEO tools have their own algorithms and metrics “ for which you might be tempted to optimize (because you see a number) ”.
And this is exactly what you should always remember. When you use an SEO tool among those available, you are looking at something that represents reality filtered through the tool .
You are not looking at reality.
And the reality is what happens in the SERP. Mueller’s reasoning always reminds us that there are no “ shortcuts ”. And according to him, this is also what “ partly makes SEO so interesting ”.
When we think we have found the trick that works, we turn the corner, this is his idea, and we discover that in reality it was not the great trick that we thought would work in the long term . Also because, and this is another point worth reflecting on, the true SEO best practice must work in the long term. All the tricks that usually work do so in the short term and in the end are nothing but " smoke and mirrors ".
The answer is always the same: “ If you want to think long-term, a good goal is to find ways to add real value that is unique and sought after by people on the web .” Within this thought there are two asides. Mueller emphasizes how, for example, not everyone thinks long-term when it comes to SEO and reminds us that, in addition to adding value, it is necessary to follow the classic best practices as the foundation of SEO.
And we find Mueller’s definition of unique particularly interesting . Unique, Mr. Google writes, doesn’t simply mean a unique combination of words compared to other sources, but “ something that no one else is actually providing and ideally no one else can easily provide .”