LINE questionnaires are automatically labeled to create detailed user profiles
It is difficult to create complete information for labeling in LINE's native backend. Just gender, age and other labels are not very helpful to the brand's focus. It takes time and information fees to slowly accumulate labels.
Since PEACH JOHN's stores are located in Taipei and Taichung, the tag system in MAAC can subdivide the user's region and serve as the basis for subsequent precise screening. Paired with the automatic labeling function that fills in a questionnaire to receive discounts, even if the products new friends are interested in are "wireless underwear", "functional type" or "sleeping underwear", etc., labels can be created as soon as they join. .
When the epidemic strikes, MAAC label data becomes a powerful tool for shopping guides
The time when PEACH JOHN connected to MAAC spain whatsapp phone number happened to be some time before the epidemic. They said: "Just when the epidemic came and the city was close to lockdown, we had enough tag data to do online shopping guides. The shopping guide conversion through MAAC The rates are extremely high.”
MAAC is easy to operate, quickly increases followers , and LINE users are highly active
In the execution of marketing activities, PEACH JOHN quickly got started using MAAC. Operating a new channel from scratch may be the first step that many brands are afraid of taking, but PEACH JOHN uses MAAC to quickly set up basic functions such as rich menu and automatic response. With MAAC supporting rich graphic and text layouts, it is a You can start adding followers and managing your friends’ LINE accounts. Crescendo Lab also provides teaching on various old and new functions , as well as actual case sharing, making LINE more fun and marketing more powerful.
LINE has an opening rate of 50% to 70%, and coupons promote offline consumption
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