Marketing software can be large or small. Let’s first understand the small and lightweight version of LINE marketing software: “plug-in module”.
The relatively lightweight LINE marketing software is also officially called a "plug-in module" by LINE. It is suitable for small and medium-sized brands that only have specific functional requirements, or medium-sized and large brands with limited budgets. These plug-in modules can be purchased in the plug-in market of LINE official account , as shown below.
line official account plug-in
71. Is it recommended to buy LINE plug-ins?
The biggest advantage of the LINE plug-in module is that it does not require an engineering team to develop or purchase an API in order to install the module and start using the functions; the biggest disadvantage is that currently, a LINE official account can only purchase one plug-in module. The LINE plug-in module is suitable for operators japan whatsapp phone number who only have a single specific need. It can save budget and complete plug-in connection easily and quickly. However, if the needs are more diverse and advanced, it is recommended to seek the following more powerful LINE technology partner resources.
72. LINE technology partners (LINE OA manufacturers, software companies)
The relatively small-scale LINE marketing software is the plug-in module introduced above. For larger software, you cannot directly purchase and complete the connection through the LINE official website. Instead, you need to contact a technology partner to complete relatively complex evaluation and usage teaching. Currently, officially certified LINE technology partners are divided into gold, silver and certified levels from high to low.
In 2023, the only gold-level technology partner of LINE OA is Crescendo Lab , while the silver-level technology partners include Ruiding Digital, Direct International, Xiangping Interactive, Omnichat, etc. The following takes the marketing solutions provided by Crescendo Lab as an example to illustrate the strategies and styles of cooperation between medium and large brands and LINE technology partners.