In the time I have been in the online survey business (although I work specifically in sales, at QuestionPro we offer personalized customer service and follow-up, meaning if at any time they need advice, they can get back in touch with us directly) I have had the opportunity to get to know clients up close and we have shared problems, concerns and other experiences.
I must say that although each client is unique, when it comes to asking questions, most of them are similar. Sometimes I have found that clients from different countries, who work for completely different companies, surprisingly have the same questions.
A recurring question from my clients is: How can I make my survey more attractive? There are even those who manage to be more specific and ask me: What do you think about putting images in my surveys? Well, because of that I have decided to write this post, not because I am tired of answering their questions, but because I am sure that there are many more people with the same doubt and with whom I cannot interact directly.
The use of graphic resources is highly recommended in online surveys due peru phone number to the times we live in. Everyone, especially young people, is extremely visual and when they see a lot of letters they end up getting bored. The same thing happens with online surveys, the problem is that a bored respondent only generates false answers, most respond simply to finish the survey and this impacts the quality of the data we manage to collect.
Learn 7 important points to consider when designing surveys
However, if we decide that it is appropriate to use images, there are two specifications we need to consider:
Image size: The most notable thing about online surveys is the format, and there is nothing worse than not respecting our own format. If the images are too large, they may become out of line with the questions, and with that, the entire design will fall apart. This will also happen if the images are too small or, even worse, if you use several images of different sizes.