In this logo, the designers ingeniously placed

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In this logo, the designers ingeniously placed the figures “3” and “1” at the heart of the emblem, subtly incorporated into the pink portions of the letters “B” and “R.” This clever integration allowed “31” to remain a meaningful part of the design. However, it might only be noticed if one knows where to look. The wordmark, now in lowercase letters, resided beneath the emblem, representing a fresh and contemporary direction for the brand’s visual identity.

The 2006 logo beautifully bridged tradition with a modern, minimalist aesthetic, reflecting Baskin-Robbins’ enduring commitment to delivering delightful ice cream experiences.

2020-2022

The 2020-2022 iteration of the Baskin-Robbins logo maintained a close resemblance to its predecessor, with only subtle adjustments. Notably, the color palette was made slightly more saturated and darker, enhancing the vibrancy and visual impact of the iconic design while preserving the brand’s recognizable and beloved identity.

2022-Present

The current logo pays a heartfelt tribute to the brand’s original emblem cambodia telegram 1947. It preserves the classic chocolate and pink palette but enriches it with more profound and vibrant hues. While embracing modern styling, the redesign maintains a striking resemblance to the brand’s historical badge.

The centerpiece of the revamped logo is a bold and sophisticated “BR” monogram icon in brown, cleverly incorporating the “31” concept in pink. Flanking the seal, the full logotype appears in a modern, simple, and uppercase sans-serif typeface.

Baskin” on the left and Robbins on the right, creating a fresh yet timeless representation of the beloved ice cream brand.

Baskin Robbins Design Elements
Baskin-Robbins’ design elements have evolved, blending tradition and innovation to create a visual identity as rich and delightful as their ice cream flavors.

Check out the design elements that made the iconic Baskin Robbins logo: