Google Webmaster Tools is a tool provided by Google for free to its users with the aim of helping them to understand how the search engine performs on their pages and thus improve the performance of digital business on the Internet. Although it is not the only search engine that offers this type of tool, Bing and Yandex, in parallel, offer .
The purpose of search engines when offering this type of tool to the owners of a digital business or website is to correctly optimize the different aspects of the pages for this search engine. In fact, Google recommends improving the user experience on its own website , since its algorithm changes randomly and these tools help them to focus on these modifications.
SEO professionals are likely to have a deeper understanding of these types saudi arabia number data of terms, as they have become an essential part of their work. Furthermore, we must not forget that search engines have become the showcase of the digital age and in this field, Google is the leader (the most used search engine by 90% of Spanish users). Therefore, more than ever we must see reality through the eyes of the technological giant, and to do so we must take into account five key aspects:
Keywords : Allows us to improve how the pages on our website appear in search results.
Traffic : Allows us to know which searches appear on our website in the search results, as well as the results they report to us and the links that are indexed.
Google Index : Space reserved to know what Google has indexed on our website to choose what can remain and what we want to eliminate.
Tracking : With this section we are aware of how Google crawls our site and its results.
Security Issues : Report potential issues that may pose a risk to your site visitors.
Types of Webmaster Tools
In general, it can be said that the use of this type of tool is recommended to compare the positioning of the website in the Google search engine. In addition, Google webmaster tools are defined as those that manage the performance of the search engine and among them is Google Search Console, the tool that houses all the SEO data . With it, the technology giant indicates how a certain website appears in its search engine and offers different options for analyzing and improving the ranking:
Search Analytics : Within Search Console, there is the Search Analytics option to track user queries on the web and the pages that appear in their searches. This information is used to classify brand keywords and those relevant to the business, as well as to find new content ideas and better position the website.