How to compose "personas"

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To make it easier for the developer to “believe” in the reality of the “persona”, the “storytelling” technique is used - the description of significant parameters is given through elements of related stories, interspersed with “quotes” (fictional or taken from real interviews with users).

Developing such descriptions is much more lithuania whatsapp phone number difficult, but the result is more “live”, unlike “plastic” personas, when the description is made up of facts that do not evoke an emotional response in the developer.

On topic. Forget about JTBD and PMF separately. The future is in their combination



Good “personas” never come out of thin air. They are the result of generalizing various facts about the product’s target audience, collected through consumer research, analysis of the behavior of the real customer base, customer feedback, and support requests.

Personas should be built based on research results and internal data on user behavior.

It is correct to first identify those segments of the target audience that are critical for our product, to record their significant differences that can affect the requirements for the product. And only after that to create descriptive portraits in which the important features will be fixed. This will allow us to maintain focus and not to breed "unnecessary" characters.

The main tool for collecting data to fill the "personas" is in-depth interviews. It is the collection of live speech from users that allows us to fill the descriptions of the personas with a living context. To identify "pains", motivators and to work out in detail the context of using the product.

It is important to conduct enough interviews to identify the “typical traits” of users that are common to most of the target audience, and to ensure that the insights on which the identified personas are based are widespread enough.

If there are many personas and they need to be detailed and with a large set of parameters, then creating each profile may require a lot of resources. This is where the resources of third-party research/UX agencies or AI-based services that allow you to quickly conduct and process a large number of in-depth interviews may come in handy.



Conclusions
The persona method helps to understand your user, their needs and preferences. With the help of a framework, it is easier for product development to understand which features and characteristics can attract the audience, create a popular and useful product.

It is important to remember that :

Each persona represents a significant group of users with their own significant characteristics that influence the product requirements.
The description of the person must necessarily include those parameters that are related to the product, and it is better to limit the addition of extraneous details.
There should be enough personas to reflect all the key user groups we need to consider when designing.