Apache Digital works in Marketing Automation with two teams that are fundamental for us bulgaria number data : Data&Tech and Strategy . The explanation is simple: without measuring, you cannot make a coherent decision, and without technology, we cannot get systems to communicate. For example, a leading client in the automotive sector could not see how many car orders had been placed to know whether they should continue sending campaign X or not because they did not have Salesforce Marketing Cloud integrated with their dealer network. This is just one example, but this happens constantly in all sectors. Information gaps can do a lot of damage to your strategic objectives, and we can only solve it by working hand in hand with the rest of the areas, in this case, technology to build and connect, and data to measure and optimize.
Regarding the strategy team, the same thing happens, we cannot operate only in the tactical part, we need direction. Apache Digital is a 360 partner , which works as an extension of the client and creates synergies that can evolve to any of the services. Currently, we have campaigns that involve other channels, both organic (SEO) and paid (Paid Media) or own (RRSS), and that makes us a good ally, because we avoid silos and work in an integrated way.
What would you say are the main rules of Marketing Automation?
There are 4 basic golden rules;