Use them to inspire your own stories: TOMS When you buy from TOMS, you can be sure that you’re doing good at the same time. Check out the Impact page on their website. They take you through a great story of how they provide mental health resources to people and spend one-third of their profits “in support of grassroots organizations focused on creating more equity at the local level.” It’s well planned out and organized to make you want to continue watching and reading. And don’t you feel warm and fuzzy afterward as you ponder the idea of buying what you want and helping others at the same time? Love Has No Labels The NFL used a kiss cam to zoom in on a man and woman seated next to each other in the crowd.
Most people probably expected them to kiss, but the man russia whatsapp resource leaned over and kissed his male partner instead. It confounded expectations and made us think. The ad showed other examples of the same idea of challenging stereotypes. There was no product for sale. The whole point was to challenge people’s perceptions and associate the brand with values of diversity and inclusion, and it worked beautifully. Ad Council - NFL Pro Bowl Kiss Cam The point of this storytelling structure is that it’s very familiar to all of us, even if we didn’t know what it was called. Most of us have been listening to stories since we were children and we know when a story isn’t working for us, even if we can’t put our finger on why.
Following a proper story structure helps you stick to the things that work when creating your digital content. If storytelling isn’t your area of expertise or you’d like a little help with your content creation, why not hand your stories and content over to our team of talented writers at WriterAccess? You can try WriterAccess for 14 days at no cost and see what a difference our writers can make in your marketing campaigns. Why not sign up and enjoy two whole weeks of access to over 15,000 professional writers for free? Think for a moment about how many ads and slogans you’ve been bombarded with during the last 24 hours.
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