This can result in your messages being filtered out before they even reach the intended inbox Real-Life Example A well-known e-commerce brand accidentally hit multiple spam traps due to an outdated list, resulting in a drop in open rates by and a reduction in conversions. After implementing list-cleaning practices, they restored their reputation and saw a % rise in deliverability. Common Causes of Spam Trap Hits Understanding the root causes can help prevent spam traps from impacting your campaigns: Using Purchased or Third-Party Lists: Purchased lists are often outdated and filled with invalid addresses, increasing spam trap risks.
Here are some best practices: Use Double Opt-In Double opt-in confirms the subscriber's intent, ensuring only real and engaged users are on your list. It’s a simple step that significantly lowers the chance of spam traps slipping in. By requiring new subscribers to confirm their email addresses, you can ensure that the people on your list genuinely want to receive your emails. What are Spam Traps? How to Keep Them Off Your Email Lists Regularly.
Instead, focus on growing an organic, permission belarus whatsapp phone number-based list. : Failure to clean lists regularly can lead to spam trap hits, as invalid or recycled emails remain in circulation. Skipping Email Validation: Not verifying email addresses at sign-up allows typos and fake emails to slip through, raising the likelihood of spam traps. Inactivity of Old Contacts: Allowing old, unengaged contacts to remain on your list can lead to hitting recycled spam traps, as some of these addresses may no longer be in use. Ways to Avoid Spam Traps Staying clear of spam traps and maintaining a clean email list requires proactive measures.