There has been a lot of talk about Artificial Intelligence this year in the marketing sector. If there is one trend that has been gaining ground in 2022, it is precisely the use of new technologies, specifically AI, in advertising strategies.
As brands become more familiar with consumer tastes, marketing and advertising actions are more targeted and personalized, and this is largely due to technological advances, which allow data collection, segmentation and process automation.
AI has therefore become a great ally for agencies and advertisers. croatia number data According to an article in AdAge , these are the most important uses of artificial intelligence in advertising over the last year:
1. Generate images
Many advertising agencies are using AI to generate images that would otherwise be unavailable. Despite the difficulties it may bring or the problems that may arise in relation to copyright, for example, it is an innovative technique that gives very good results.
Without going any further, artificial intelligence in advertising is reflected in the campaign that Ogilvy developed for Cruzcampo entitled “Con mucho acorde” (With a lot of accent). In it, the agency “resurrected” the artist Lola Flores by superimposing thousands of images, a process that was possible thanks to the intervention of AI.