What characteristics determine search intent?

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Navigation Intent
Regarding the navigation intent, you can observe the following graph.


Of course, sitelinks are often associated with navigational intent. You may also notice that knowledge panels are often present for keywords with navigational intent. But they are also often present for informational keywords.

LinkedIn, Twitter, and Facebook often afghanistan whatsapp appear in SERPs with navigational intent. Local results and about results are also associated with navigational intent. Note that local results are also associated with commercial intent, depending on the context.

There is typically not a lot of competition on AdWords, featured snippets, or thumbnails for navigational intent.

But remember that there is always an exception to every rule. And it is easy for a keyword with navigational intent to have characteristics that show other intents. The charts and examples provide general indications for each type of intent.

You will also notice that unlike most other approaches to search intent, the AccuRanker model features can be interdependent and can even make one type of search intent less likely. Building such a model is possible by using the vast amount of data in AccuRanker in combination with advanced machine learning techniques.