To Achieve These Goals, Your Potential Customers Need Unlimited Access to Your Content, Which Means: No Gated Content! Here Are Five Steps to Creating Ungated Content That Fuels Your Marketing Funnel: Step : Get Buy-in for Content Provision It's All Well and Good Offering Unprotected Content, but How Do You Persuade Your Superiors to Invest in This Approach? If You Ask Your Ceo Directly to Propose Your Content Without Protecting It, You May Not Get the Answer You Want.
He Will Rightly Wonder Where peru whatsapp number list the Pipeline is Going to Come From . This is a Challenge That Alice De Courcy Faced During Our Transition to a Demand Generation Model. to Run a Test. For Three Months, Alongside Ungated Content, She Tested Making Some of Our Most Popular Content Freely Available. We Saw an Increase in Inbound Leads That Correlated With the Increase in Spend on Ungated Content.
She States: “when We Started, We Still Had a Sales Team That Relied on Leads From Content. You Can’t Just Stop Everything at Once.” So What Do You Do if You Don't Instantly Go From Lead Gen to Demand Gen? Back to Alice: “turn Off Campaigns With the Highest Cost Per Lead. We Have Set a Benchmark for Campaigns That Should Be $ Cpl or Less. This Way You Can Generate More for Less and Then Use the Money Saved on Underperforming Campaigns and Related Demand Gen Activity.