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Conversion Rate (CR)

Posted: Sun Jan 05, 2025 6:03 am
by rifathasan
E-commerce stores receive a lot of traffic , but it is very important to know how many visitors are making a purchase or converting into customers. Conversion rate is the percentage of visitors that turn into buyers in an online store. Conversion rates provide interesting insights about a site such as site engagement , site optimization for conversions and products, etc.

Conversion rate optimization is vital to gambling data japan increasing sales, revenue, and AOV. E-commerce conversion rate can be optimized with simple site design, troubleshooting technical issues, and using e-commerce analytics tools to understand customer exit points and improve the overall user experience . Tracking conversion rates at an atomic level is very important.

Conversions can be customized by channel, product category, and campaign. This customization will give you an idea of ​​which products or channels are generating the best sales . CR can be calculated by dividing the total number of orders by the total traffic and multiplying it by 100.