E-commerce stores receive a lot of traffic , but it is very important to know how many visitors are making a purchase or converting into customers. Conversion rate is the percentage of visitors that turn into buyers in an online store. Conversion rates provide interesting insights about a site such as site engagement , site optimization for conversions and products, etc.
Conversion rate optimization is vital to gambling data japan increasing sales, revenue, and AOV. E-commerce conversion rate can be optimized with simple site design, troubleshooting technical issues, and using e-commerce analytics tools to understand customer exit points and improve the overall user experience . Tracking conversion rates at an atomic level is very important.
Conversions can be customized by channel, product category, and campaign. This customization will give you an idea of which products or channels are generating the best sales . CR can be calculated by dividing the total number of orders by the total traffic and multiplying it by 100.