In general, a marketing campaign can mean anything, but in Google Ads, the term “campaign” is the bucket that contains your ad groups. At the campaign level, you set your budget , targeting, ad type, and more. As mentioned above, a campaign can only have one ad type , but each campaign can have multiple ad groups , and each account can have multiple campaigns.
google ads account structure - campaign level
There are nine different campaign types to know about:
Search : Text ads that appear in Google search
Display: Image-based ads that overseas chinese database appear on websites in the Google Display Network.
Shopping : Advertise products in Google Search and the Shopping tab
Video: Video Advertising on YouTube and Display Network
Discovery: Immersive ads that appear across multiple Google networks
App : Advertise your app on multiple Google networks
Smart: Fully automated ads that Google creates and places for you across networks.
Performance Max: Ads created from the various assets you choose are shown across all eligible Google networks.
Hotel: Uses information from