Keeps users on your site longer

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Internal links reduce the likelihood that a user will go to another site or return to a search engine to get the information they need. This means longer sessions on the page and more page views. Increasing time on page also gives the user more opportunities to convert if your CTAs and conversion actions are optimized correctly . And if users job seekers database come to your site from Google search (organic traffic ) and stay on your page longer, this also tells Google that users are finding the information they need and that the content must be valuable.

Help readers learn more in your blog posts
By linking to other relevant blog posts on your site, you can help your users learn even more about your products, services, or topic areas. Having a large number of internal links to deep, quality blog posts also helps to increase your brand’s industry expertise in the eyes of your users.

SEO Benefits of Internal Linking
Not only do these internal links direct users throughout your site, they also send search engine spiders to crawl and index all of these different pages.

SEO internal linking - crawler illustration
As web crawlers move through your site, they learn more about your content, which affects whether they will promote those pages in the SERPs . Strategically adding internal links can make a big difference in your SEO performance .