The first and most extensive control over inventory

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Whatever the reason. In this article, I’ll walk you through brand safety and consistency controls in advertising and how to use them to protect your brand. Introducing brand safety and suitability controls for use in reviews. With our free, exclusive Advertising Benchmark Report, are your ad placements causing your conversion rate to be lower than the industry average? Find. filtering is the inventory filter. These filters allow you to choose the type of organic content to display in specific locations based on the sensitivity of the topic. The content is divided into three levels. Brand suitability and safety: Defining inventory filters.

Screenshot. Inventory is the most restricted. Your ads won't belgium phone number list appear next to any sensitive content, but as the warning states, this may reduce your reach and increase costs because you're showing your ads to fewer users. By default, placement and video ads and Audience Network ads are selected. Expanded inventory for a wide range of people. Your ads will appear on all content that complies with our content monetization policies. This is the default targeting for all submission locations. Your ad will not appear next to content that third-party fact-checkers determine is excessively violent, terrorist or disinformation that does not meet community standards and guidelines and is not eligible for monetization. But in addition to the original standards, every location on the network has a different classification.

While it may seem a little confusing, you can check the table below to see what type of content will appear in each location: - Web. What may be more useful today is understanding how to apply these levels of control. There are two options for this content. Screenshot of the Brand Safety and Suitability menu at the account level. Go to the left navigation and click Brand Safety & Suitability. Brand Safety and Suitability - Inventory filter menu screenshot. To get to the screen above, you'll need to click a few buttons, including clicking the "Edit" link next to the "Inventory Filters" section at the top, and then opening the two buttons next to the incoming video ads. Ads with drop-down arrows on the scroll, and ads in the "Web Audiences" section.