Companies must continually make decisions and look for alternatives to certain problems and procedures to improve their processes.
Brainstorming is the most effective technique for addressing these types of situations and generating innovative and effective solutions.
The brainstorming technique allows us to find solutions to a problem by relating concepts generated by different minds .
In this post you will see step by step everything about brainstorming incorporated as a tool into your usual work processes in a totally practical way.
Brainstorming is the interaction between team members to create new ideas on a specific topic.
The interaction between the different members of the group enhances creativity and generates ideas that would not be achieved if working individually.
However, a poorly organized brainstorming session can cause demotivation in your team and prevent them from finding solutions; while a well-implemented one can mean, for example, the success of your next campaign or your best business decision .
Here's what you need to know to do brainstorming the right way.
Forming the work team
As it is a group technique, it is necessary to form a working group. It is recommended that it should not be larger than 10 people. A person must be chosen to lead the group. Their role will be that of mediator and note-taker of ideas.
Define the place and time for the session
Before starting to brainstorm, it is important to have a suitable space for it. It is best to do it in a relaxed atmosphere. The environment directly affects people's mood and this is crucial to give way to creativity and inspiration.
Break the ice
Before starting the brainstorming session, it is necessary to break the ice between the session participants . This is important to encourage better creative functioning during the laos telegram mobile phone number list brainstorming session and to avoid possible tensions among the participants.
To do this, it can be useful to carry out integration games or dynamics . Once the team has relaxed, it is time to start generating ideas that can solve the problem that will be raised.
Define the problem
It is essential to clarify the topic to be discussed in order to avoid straying from the path and to generate ideas aimed at solving the problem.
At this point, it is most useful to be specific and stick to what really matters. You could start by asking questions like these:
Brainstorming is all about getting as many ideas as possible , and yes, quality doesn't matter (at first).
It is important to be tolerant of the ideas that arise ; they may not convince everyone, but they must be written down without exception, without limits or restrictions.
In this post you will see some trending brainstorming techniques .
Selecting the best ideas
It's time to vote for the ideas that best solve the problem . It's best to start by evaluating the ideas independently and then select the best-rated ones. You can use a scale from 0 to 5 to rate each idea.
It is advisable to finish with the 2 or 3 ideas that best help solve the problem, as well as the one that best fits the needs you hope to cover.
This brainstorming session will not only help you choose a definitive solution to a problem . It will also be very useful for improving teamwork.
The benefits of implementing the brainstorming technique are the following:
We work in a participatory environment that strengthens collaboration among team members.
It promotes the generation of innovative ideas , since it avoids criticism and comments that condition the creative contribution of the members.
Increase productivity by consolidating a team that works together to find a solution to a problem.
It improves communication , since the proposals of all participants must be heard and taken into account, before selecting the most convenient one.
Creativity, innovation and differentiation are elements that every company seeks and needs today. Brainstorming can be very useful to achieve something really different and surprise your clients and users.
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