Advantage of the interconnected structure of the web. It continues to work this way nowadays: links reveal the web paths for search engine robots, which crawl websites to index new content or updates. After that, there was no longer any point in ordering sites alphabetically. It was necessary to analyze what pages were offered and whether they had the answers users were looking for.
At this point in the story, Google came to the forefront. The most popular search engine buy bolivia telegram database in the world today began its journey with the introduction of an algorithm that revolutionized search: PageRank. PageRank considered several factors to rank sites in the search index. The algorithm analyzed the page’s content, based on its keywords and its popularity on the internet, measured through its network of links.
The objective was to measure the site’s relevance according to the number of links it received from other sites. This employed the same logic as in academia: the more citations an author receives, the more authority they have in a given field. So, the more links a site receives, the more relevant it is in its area of expertise. As a result, links demonstrate the authority of a website.