Klaviyo’s pricing is not one-size-fits-all. Instead, it changes. The price depends on what your business needs. First, you need to know about the different plans. There is a free plan, which is perfect for beginners. Then, there are paid plans for email, SMS, or both. Finally, there are extra add-ons. These add-ons give you more features. The main things that decide your cost are your number of active profiles and how many messages you send. An active profile is a person who can receive your messages. It’s important to understand this term. It is not just your total list size. It is only the people who are not suppressed. Therefore, you only pay for the people you can actually contact.
Understanding the Main Plans
Klaviyo offers a few different plans. Each one is for a different business size. The Free plan is a great starting point. It is for very small businesses. You can have up to 250 active profiles. You can send up to 500 emails per month. Plus, you get 150 free SMS credits. This plan is perfect for testing the platform. It helps you see how everything works. But it has some limits. For example, your emails will have the Klaviyo logo. This plan is wonderful for a new business. It lets you try things without spending money. However, if your business grows, you will need a paid plan.
The Email plan is the next step up. It is for businesses that focus on email marketing. The price for this plan starts around $20 per month. This starting price is for up to 500 active profiles. The cost goes up as your contact list gets bigger. For example, if you have 1,000 profiles, the cost might be around $30 per month. If you have 10,000 profiles, it could be about $150 per month. This plan is good for businesses that are growing. It offers more emails and better support. It also removes the Klaviyo logo from your emails. So, your brand looks more professional.
Diving into the Email + SMS Plan
Many businesses want to use both email and SMS. The Email + SMS plan is for them. It lets you send both emails and text messages. This plan is very powerful. It helps you reach customers on two different channels. The pricing for this plan also depends on two things. It depends on your number of active profiles. It also depends on the number of SMS credits you need. The cost is a bit higher than the email-only plan. For example, a starting price for 500 profiles might be $35 per month. This includes a certain number of email sends and SMS credits.
It's important to remember that SMS costs can vary. They can change based on the country you are sending to. A text message sent in the USA might cost one credit. The same message in another country might cost more credits. This is why you must check the prices for your target audience. You can often adjust your SMS credit amount separately. This lets you control your spending. If you don't send many text messages, you can choose a smaller credit package. If you send a lot, you can buy a bigger one. The cost per credit often goes down when you buy more.
How Your Contact List Affects Cost
The biggest factor in your Klaviyo bill is your contact list size. Klaviyo uses a tiered system. This means the price goes up in steps. When your list crosses a certain number of active profiles, you move to the next tier. Each tier has a different price. For instance, the price for 500 contacts is different from the price for 1,000. It is a good idea to keep your list clean. You should remove people who do not engage. This can help you stay in a lower price tier. Always check the pricing calculator on Klaviyo's website. It can give you an exact price for your list size. This will help you plan your budget.
Your monthly email sending limit is also tied to your list size. Most plans let you send a number of emails that is a multiple of your active profile count. For example, you might get 10 times your number of profiles in email sends per month. If you have 500 profiles, you can send 5,000 emails. If you send more than your limit, you may have to pay an overage fee. This is an extra charge for going over. It is important to monitor your email sends. This way, you can avoid surprise costs. If you consistently need more emails, it might be better to upgrade your plan.
Add-ons and Extra Features
Klaviyo has more than just email and SMS. They offer other features too. These are called add-ons. One popular add-on is Klaviyo Reviews. This tool helps you collect and show customer reviews. It is great for building trust. The price for this add-on is based on how many orders you have each month. A plan might start at $25 for up to 250 orders. The cost goes up as your store gets more orders. This add-on is very useful for e-commerce stores. It helps them use social proof to sell more.
Another add-on is the Marketing Analytics tool. This gives you more advanced reports. It helps you understand your customers even better. This add-on is priced based on your number of active profiles. It is usually for larger businesses that want deep insights. Finally, there is the Advanced Klaviyo Data Platform. This is a powerful tool for big companies. It helps them manage huge amounts of data. This add-on is more expensive and requires custom pricing. It is for businesses that need to connect a lot of different data sources.
The Value of Klaviyo
When you look at the cost, you should also think about the value. Klaviyo offers many powerful features. These features can help your business make more money. Things like smart segmentation and automation are very helpful. Segmentation lets you send different messages to different groups of people. For example, you can send a special offer only to people who have bought from you before. Automation allows you to set up emails that send automatically. For instance, a welcome email can send when a new person signs up. These tools can save you a lot of time. They can also help you increase your sales.