Black Friday is not just about discounts. We offer a selection of non-standard promotions that will help you stand out from your competitors.
Give up on Black Friday
Everyone is used to the fact that Black Friday is the hottest time for sales, so refusing it already draws attention to the brand. But for this, of course, you must have convincing arguments. For example, in the West, the following motives for refusing Black Friday are increasingly popular:
care for nature and the climate situation - the more purchases, the more garbage;
boycott of consumption;
It's unfair to make discounts once a year - a good brand sells at a b2b email list fair price all the time.
For example, Public Fiber mocked Black Friday with a slogan: "Buy more trash." And that's literally true.
The company sells items that are major ocean pollutants. For example, an empty plastic bottle costs $6.70, and a rubber tire costs $50. All proceeds go to The Ocean Cleanup, a nonprofit organization that develops technologies to clean the material from plastic.