Technology at the service of the restart

[nusratjahan]

Furthermore, since flexible cancellation and refund policies (76% of travelers) and discounted rates (65% of travelers) are now among the new factors determining when choosing a hotel to stay, approximately 80% of hotel managers interviewed said they have already taken steps to meet these requests.

Obviously, now more than ever, safety will also be the new benchmark : in this regard, 70% of hotels are already adopting – or plan to do so – solutions based on low-touch or even contactless technology for check-in, meal ordering, concierge services, and more. 90% have also planned – or are planning – to increase the frequency of cleaning and sanitization, and to improve staff training on these procedures and how to make interactions with guests safer (89%).


For their part, customers are reassured by this buy bulk sms service technological shift in the hospitality sector, indicating that contactless payments (35%), digital room keys (26%) and messaging services (20%) are the top three points that would make them feel more comfortable in a hotel.

Regarding the introduction of self-service services , 70% of consumers say they would be more willing to stay at accommodations that have implemented them, with 23% specifically saying that self-service check-in via a kiosk would increase their comfort.

Finally, a fifth of guests consider the expansion of room service to be one of the main safety factors, as it allows them to avoid common areas of hotels, such as restaurants.

“ The hospitality industry is on the right path to reopening and recovering : technology will play a critical role, especially in safeguarding both travelers and operators, ” commented Alex Alt , Senior Vice President and General Manager of Oracle Hospitality. “ Safety rightfully remains the top priority for travel planners, and the industry is redoubling its efforts to adopt technology that facilitates physical distancing by reducing in-person customer interaction to ensure maximum guest protection .”