SOUB Digital: meet your new agency

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Today we are going to talk a little about SOUB Digital and how it can become your new agency and offer the best in inbound marketing.

Many people say that it is so old-fashioned to talk about your own business. Maybe so. Or maybe not. After all, what should a company do if it wants to show itself to the world and, above all, to its potential customers? Introduce itself, of course!

So let's go, learn a little more about SOUB Digital, your next digital marketing agency in Goiânia.

SOUB Digital: how the company was born
SOUB Digital was created with the goal of helping companies with their online sales. With the popularization of the internet, companies began to increasingly migrate to the digital environment.

E-commerce has become another way of purchasing and, over time, this new colombia whatsapp number database of business has begun to change consumer behavior.

After all, it became possible to do everything from home, with just a few clicks and, above all, research brands and products.

In this way, digital marketing was strengthened and branched out into even more strategic methodologies for business.

Inbound marketing is an example. As we said, consumers have changed their behavior. One of these changes was that they no longer accept invasive advertising, because now they could choose what to see, read and buy. And they can do so more and more.

Then inbound arrived with attraction actions. Brands no longer try to sell, now they inform and delight customers. And from this, sales arise.

This is how SOUB Digital works with these tools. This is why it was created: to use all the resources and provide positive results for its clients.

What services does SOUB Digital offer?
As we said, our flagship is Inbound Marketing. In this ecosystem, we develop strategies that we will show below.

1. SEO
SEO is present in all our actions, from website creation and optimization to ads and blog content.

Everything we do involves carrying out our tasks efficiently and always thinking about placing our client at the top of search engines.

To do this, we take the necessary actions, such as researching topics that meet our persona, keywords, user search intent , backlinks, EAT, etc.

We know how important SEO is, which is why our team is always studying and deepening our knowledge in practice.

We cannot forget to say that we are also aware of changes in Google's algorithms.

2. Website Optimization
Another area in which SOUB Digital works is website optimization beyond SEO. Of course, everything is interconnected, but attention must be paid to every detail.

That's why, after we build a website or after we start working with a new client, we do frequent website analysis.

This is because websites need to comply with Google's Core Web Vitals guidelines, the three individual metrics that represent the overall user experience of the page.

These three metrics are:

Largest Contentful Paint (LCP): Loading speed
Cumulative Layout Shift (CLS): visual stability of the page
First Input Delay (FID): time it takes for the user to interact with the page
These are the set of signals that Google measures to evaluate the user experience (UX) on a website's pages.