The next step is setting up the Google Analytics

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The next step is setting up the Google Analytics 4 Property that will collect data alongside your existing Universal Analytics property. (If Google Analytics hasn’t already automatically created one for you, you can set it up from scratch here.)

In your Google Analytics account, click on the Complete GA4 Setup button on the top right:

GA4 Setup Warning (Notification) Screenshot
This will take you straight to the Setup Assistant, which you can also access by going to Admin→Setup Assistant. (The Admin button is the cog on the bottom left.)

Google Analytics 4 Setup Assistant Tool With Popup Welcoming the User and Prompting Them to Start Tour
Once you’re on the Setup Assistant page, you can click “Start Tour” to explore some key features.

Then, simply follow the different tasks on this page in order. We’ll work through them one by one.

Data collection: Google Analytics will show “Data Flowing” here if it’s set up a GA4 property for you and it’s already receiving data from your site. You can click the > arrow to “Manage data streams” and check that your site is listed correctly. Once you’re ready, click “Mark as complete.”

Google Analytics 4 Setup Assistant Showing Data armenia phone number library With Data Flowing, User is Marking This as Complete
Property settings: You can fine-tune several settings for your website here. I recommend that you turn on Google Signals. Click the > arrow then “Manage Google Signals:”

Google Analytics 4 Setup Assistant Showing the Turn On Google Signals Option Under Property Settings
You’ll be taken to the Google Signals data collection page. Click the “Get started” button.

Google Analytics 4 Setup Assistant Showing the Google Signals Data Collection Information and Get Started Button
On the next pages, you just need to click “Continue” and “Activate.” Once you’ve done this, you’ll be returned to the Google Signals data collection page. You can return to the Setup Assistant using the link in the left-hand column.

Google Analytics 4 With the User Returning to the Main Setup Assistant Screen to Continue Setting Up GA4
Tip: You can also set up conversions and define audiences in Property settings (any you set up and defined previously in Google Analytics are preserved here – “segments” have become “audiences”). You may want to leave this for later.

The final part of the setup assistant lets you link your Google Analytics account to your Google Ads account. If you’re using Google Ads, you can work through the tasks here.

Google Analytics 4 Setup Assistant Options to Link GA4 to a Google Ads Account
Step 3. Make Sure Your GA4 Property is Collecting Data
Once you’ve finished working through the tasks, you can check out your GA4 property by scrolling up to the top of the page and clicking the “Open connected property” button: