Bullet: a way to format a list in text

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Among two texts with the same meaning, the reader will choose the one that has something to catch the eye, when the text is not a continuous sheet, but structured. This is a division into paragraphs, subheadings, inserts. And one of the elements that makes the text readable is a bullet.

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Bullet: Definition and Specifics
The word bullet is translated from English. Bullet or bullet is a list marker that highlights a fragment of text, usually numbering or marking a list. It is a graphic element that stands at the beginning of each sentence: a period, a number, a dash, a check mark, an icon, or an individual graphic component.

Bullet: Definition and Specifics

What makes bullet stand out
Bullets divide the initially continuous text into andorra email list 24290 contact leads bullet points. They highlight important information that needs to be quickly conveyed to the reader. These are advantages, important characteristics, valuable information, interesting data, a list of goals or tasks, problems that the product solves, etc. This approach also makes it much easier for the reader to perceive the information.

In what texts is it used?
One of the conditions for writing texts for Internet resources is the presence of lists. Therefore, any text - an article, a product description , text for a blog or category, information for a landing page - contains bullets. They are also added to instructions, technical specifications, recommendations, presentations. They look especially impressive in infographics.

Types of Bullets
These types of graphic elements are sorted by several parameters. First, by list type:

Marked . What is important here is not the sequence, but the structuring of the information.
Numbered . It is created when it is necessary to emphasize the sequence of steps or stages, when chronology is important. For example, in manuals, process descriptions, top lists of something.
Secondly, bullets are divided according to the level of nesting into single-level and multi-level.

Bullets in text: why are they necessary?
Why is such a fragment so important? There are several reasons:

highlights the valuable – key information that the visitor is looking for;
structures the text and makes the user read;
motivates to take targeted action;
brings benefits – solves a problem, informs, evokes positive emotions;
saves time on reading text;
makes content attractive to search engines.
Bullets in text: why are they necessary?

Recommendations for compiling lists
First of all, the list should contain useful data. It can be designed in different ways. An independent sentence begins with a capital letter, and ends with a period. But when the list is uniform, sentences should begin with a lowercase letter, and end with a semicolon.

It is worth adhering to symmetry: add points of approximately equal volume. Everything that can be conveyed by a sentence should not be highlighted by a list, as well as overloading the text with lists.

Also, you shouldn't go over the 7-10 position marks, otherwise you'll lose readability. It's also better to keep a measure with the length of sentences. And two or three sentences per paragraph is the optimal indicator.

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