Podcasts are booming, and they’re a creative yet underused lead generation channel—especially for niche B2B audiences.
1. Launch a Branded Podcast:
Talk about industry trends, interview experts, and answer common customer questions. Position yourself as a thought leader.
2. Promote Lead Magnets During Episodes:
Include CTAs like “Download our new zealand mobile number list free checklist at [yourwebsite].com/podcast” within each episode.
3. Invite Strategic Guests:
Interview potential clients, partners, or influencers. These relationships often lead to referrals or direct business.
4. Repurpose Episodes:
Turn episodes into blog posts, YouTube videos, LinkedIn clips, and social quotes—expanding your reach.
5. Use Podcast Ads:
If you don’t have a show, advertise on others’. Pick shows that match your audience and offer an exclusive lead magnet or free trial.
Podcasts create a loyal audience who hears your voice regularly. That trust translates into qualified leads over time.