contain some reference to your product

[suchona.kani.z]

These Instagrammers are all potential customers: they all use yoga pants and each has their own philosophy. You need to follow them, and adapt your branding strategy to what they might want. So let's see what keywords we've collected so far:


These are the keywords you will need to take into account to create a brand that reflects the tastes of your potential customers.

Step #2 - Create your brand name
Always remember that a brand must be recognizable, evoke emotions and remain in the memory.

Your new brand name should therefore

be related to the keywords we found;
have a domain available.
Are you stuck? It's not easy, right? Don't worry, you can try with the france email list Shopify name generator : enter the name of the product you sell, that is yoga pants or yogapants, if you prefer. The generator will return a hundred possible names, in this selection find the one that best suits your customers. Remember that as a guideline you have the keywords.

Finally, enter the name you chose into Shopify’s domain checker and check if it’s available. If it is, you’re done.

Congratulations! You have created a name for your brand!

Step #3 – Create your logo.
Shopify offers a free logo maker called Hatchful . Here you just have to follow the instructions, choose the type of product and the style you want to give to the logo following your keywords. Hatchful will create the logo for you, you just have to choose the one that satisfies you the most.

Consider the elements we were talking about regarding brand identity: everything that your brand is must be justified by its identity. Use the concepts of color psychology to decide which shades to focus on, and choose a style that reflects the keywords you highlighted with the help of your Instagrammer friends.

The result you get will be one of the most important things for your branding strategy.