MLM Development Trends in 2020. How the Pandemic Affected Business

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Firstly, the motivation vector of entrepreneurs has changed noticeably. If earlier the main incentive for working in the network was “buying goods at discounts” and “getting additional income”, now the priority is “creating your own business” and “flexible work schedule” (data from Doctor of Economics, professor at the National Research University Higher School of Economics Olga Tretyak).

The motivational paradigm is changing not only in the forex data CIS countries, but all over the world. The executive director of the World Federation of Direct Selling Associations, Tamun Gabilai, commented on this:

"People are even willing to earn less, but still do what they like. In the list of motivators, it is the desire for independence that has come to the fore."

For many years, all business has moved online and digitalized, but the pandemic has fully revealed another advantage of network marketing - the ability to work remotely. To develop a business, it is enough to create a website, a recruiting page and maintain activity on social networks. To attract attention - start targeting. You can train partners and conduct presentations in Zoom or Skype.