Google Ads Auction Insights Report

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In this article, we’ll show you how to use the Google Ads Auction Insights Report, a really useful and free tool that you can use to see how your Google Ads campaigns are performing compared to your competitors. buy phone number list
If you use this tool correctly, it can provide you with some great insights. You can look at the Auction Insights Report for all of the campaigns in your account, at the individual campaign level, at the ad group level, or at the keyword level. We recommend that you start by looking at this at the campaign level while doing your general checks. You can look more specifically at it later, depending on your analytics needs.

What is an Auction Information Report?
The Google Ads Auction Insights report lets you compare your performance to other advertisers participating in the same auctions as you. This information shows you where you’re doing well or not, and where you’re comparing your competitors and opportunities to improve your performance. It helps you make strategic decisions about bidding and budgeting. The Auction Insights report is available for Search, Shopping, and Maximum Performance campaigns.