Step 2: Convert prospects into customers

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A good website turns visitors into prospects and prospects into customers.

Converting prospects into customers requires adding one or more conversion funnels to your website. The most common call to action is a link to a quote request.

Here's how the process works:

Add a button to your website that japan mobile database a visitor to take action.
The button must lead to a landing page .
The landing page also describes your offering. A quote request form should go on one of these pages, for example.
The landing page contains a form. The length of the form and its fields is determined by your offer.
Once the visitor fills out the form, they become a lead .


Step 3: Close the sale
I could write a book on the importance of having a solid sales process in place. I've learned this the hard way over the past six years of my life.

If your Leads > Customers conversion rate is too low, something is wrong. This could be:

a lack of qualification of your prospects,
of a positioning problem,
of a communication problem (perceived value not communicated)
of a problem related to your sellers (offer sent not presented)
or simply that your prospects do not currently have all the information necessary to make the right choice: your company!
Here are some must-haves for closing sales with a solid sales process:

Choose a CRM that will keep track of details about all contacts, companies, and progress in your pipeline, and help you easily connect with the right prospects at the right time.

Customer relationship management (CRM) systems will help you close sales by ensuring you have the right information at the right time to better engage with prospects across all channels.

Your CRM should provide reporting and metrics . You need to know which marketing efforts are producing the highest results. Armed with good metrics, you can decide if your sales and marketing efforts are aligned. You can also decide on the actionable tasks needed to integrate new campaigns and modify those that can be improved.