Is running AdWords campaigns enough?

[shukla7789]

Many businesses spend a fortune on Google AdWords campaigns. It's frightening to see thousands of dollars a month, or even tens of thousands of dollars, being held hostage. Internet marketing isn't limited to our friend Google! Don't put all your eggs in one pot!

Is running only AdWords campaigns enough?
The answer is NO! AdWords is the first step in the inbound marketing process, namely attracting visitors to your site.

A process that brings together all digital tools

First of all, as you can see, there are other tongliao mobile number database to attract visitors: writing blog articles, social networks, optimizing your SEO, etc.

Would you like a comparison between SEO and SEA (Adwords)?

Not all of these tools should be used by your business. They should be incorporated into an inbound marketing strategy.

So, using AdWords is already a first step!

But that's not enough, sorry to break it to you so bluntly. It helps attract visitors, but what to do with those visitors?

Few people are ready to buy directly. Typically, visitors follow these three stages of the purchasing journey :

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Conclusion :
By running Adwords campaigns, you reach people who are looking for your products /services and you position yourself better on the search engine .

But in the end, only a tiny fraction of those affected will be willing to buy.

What to do with the other visitors, should we abandon them?

It's pretty smart to target those who are looking for you and are ready to buy.

Yes, but even if you manage to be profitable, which is not always the case, you will have a significantly higher acquisition cost per end customer than if you adopted an Inbound Marketing strategy.