The wishesThey'll probably choose ALDI. Why? Valentins hasn't optimized its snippet or has optimized it poorly. The description is the opportunity to convince the user in a concise and concise way. This is where USPs (unique selling points) come into play—unique selling points that fulfill the user's needs .
a convincing statement. What "you can do comfortably, quickly..." can only be guessed at.Don't promise anything you can't keep!
As tempting as it may be, don't make promises you can't keep. Your snippet should encourage users to click and increase the CTR (click-through rate). Unlike the meta description, the click-through rate has a direct impact on rankings.
But be careful: If you fail to fulfill the user intent on dominican republic cell phone number list/ your landing page, you're ultimately only hurting yourself. Amazing promises in the snippet may increase click-through rates, but if promises aren't kept, users will quickly abandon the site.
Google notices these "short clicks" and considers them bad user signals . Even a high CTR can't compensate for this, and your ranking will drop.
ALDI, on the other hand, supports Malte in his search and provides him with unique selling points that satisfy his wishes.
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Create perfect snippets with AIDA
What did ALDI do? The discounter optimized its snippets according to the AIDA principle. AIDA comes from advertising psychology and represents the central goals of advertising. The acronym stands for Attention , Interest , Desire , and Action .
Snippet optimization consists of triggering these four states – always keyword optimized , of course .