Google Analytics and Google AdWords must be connected

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You can measure practically anything on the internet these days... and you should. A quote from Henry Ford sums it up: "50% of the money I spend on advertising, I throw out the window—I just don't know which half that is." In the age of the internet, the game has changed, at least if you have a lot of traffic. But if you don't monitor pay-per-click ads with Google Analytics, you're throwing money out the window.

It is better to use the possibilities of targeted or goal-oriented pay-per-click advertising and combine them with the possibilities of Google Analytics in such a way that you can intelligently track custom goals, get a clearer picture of potential bosnia and herzegovina phone number data customers and get a sense of the value of your own pay-per-click campaign.

Below are 21 approaches to better combine Google Analytics and pay-per-click advertising or Google AdWords.

A note in advance: It's important to note that Google is currently working on a new display in Google AdWords, and Google Analytics is also regularly implementing new features. As a result, some settings and displays may look slightly different, but in principle, everything will continue to work as before.

The first step is to connect Google Analytics and Google AdWords so that the traffic analysis data and the pay-per-click ad data are measured together. This is easy to forget, even though the settings for this are easily configured in Google AdWords. Only by combining auto-tagging in AdWords and linking it to Google Analytics can you achieve the highest quality analysis of AdWords data in Google Analytics.

If Google Adwords and Google Analytics are connected, you will see the following metrics almost immediately:

Average visit duration
Pages per visit,
Percentage of new visits and
Bounce rate.
Important metrics that, together with other internal metrics, provide information about the success or failure of individual pay-per-click ads.

How Google AdWords and Google Analytics are connected

First, you need to make sure that you have a Google Analytics account and that it has been activated by installing and verifying the Google Analytics tag.
Then you have to make sure that you have administrator rights for the Google Analytics account, not just user rights.
Next, log in to Google Analytics, go to Settings (the small gear in the bottom left), find the sub-item “AdWords Linking” under Property and select AdWords Linking here.
Then select the corresponding Google AdWords account through which the pay-per-click campaign to be analyzed is running, and
Finally, click “Done”.

That's it. Now Google AdWords and Google Analytics are connected, so you can collect data and track it down to individual keywords, such as the bounce rate or the length of individual sessions, etc.

Note: Linking Google AdWords and Google Analytics does not automatically mean that the data will be displayed in the Google AdWords interface. We'll come to that in the second step.