How to create a Bing account: Dos and Don'ts!

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Are you starting over with Bing Ads or planning to import campaigns from Google to Bing? Setting up a Bing account isn't difficult. However, there are a few things you should keep in mind to ensure everything runs smoothly:

From ad setting to measuring transactions or other target conversions

In this article, I'll show you step by step how to proceed and what you should focus on. First of all: The instructions will be easy to follow if you already have basic knowledge of Google Ads . Let's get started!

Step 1: Create a Microsoft account
Just as Google Ads accounts are linked to a Google account, Bing Ads accounts are iran phone number data linked to a Microsoft account. After all, the search engine is owned by Microsoft. Therefore, you first need a corresponding account. If you already have one, great—you can of course use it.

You can create a new Microsoft customer account using this link .

That was it in the first step!

Nothing stands in the way of registering with Bing now.

Step 2: Sign up for Bing Ads
In the second step, navigate to Bing’s login page:

https://bingads.microsoft.com/

This interface now welcomes you. You've come to the right place:

Bing Ads login page
Big network, big benefits – this is how Bing welcomes you on the login page

In the login field, enter the email address you use for your Microsoft account.
In the next step you set a password.
Congratulations!

This is how Bing welcomes you and takes you straight to campaign creation.

Bing Ads account creation
Congratulations! Creating a Bing Ads account isn't rocket science

You now have the option to easily import campaigns from Google Ads: a very useful feature because it saves time and effort.

The same campaign can perform completely differently on Bing than on Google. This is because you reach different people and target groups through Bing. For example, Bing users have slightly higher purchasing power and tend to be older than Google users.