clear objectives on the desired result

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The Nine Rules for Defining Successful KPIs
To choose and develop effective company KPIs (i.e. those that immediately clarify the progress of the process in question) you must follow these nine rules:


measurability of KPIs;
carry out the measurement of the indicators;
contextualize or job seekers data aggregate KPIs;
define the ranges of expected results and evaluation thresholds;
choose and maintain the measurement frequency;
track the history of KPI performance;
calculate the cost of measuring indicators;
use software to measure KPIs.