The document, entitled “Structure, Trends and Scenarios”, is drawn up every year in collaboration with Nomisma , a renowned economic research company. This document is proving to be a fundamental tool for understanding the dynamics of the sector thanks to the detailed analysis of the data.
The Assofranchising report has become an annual reference point , offering a complete overview of the progress and state of franchising in Italy. Not only that, it also provides concrete and useful data for making informed decisions and planning future strategies.
Alberto Cogliati discussed the report's findings during an botim data episode of our podcast, which you can listen to at the end of the article. Below, you can also read the extraordinary results that emerged from the report on franchising in Italy!
Among the most significant data in the report, it emerges that in 2024 there was:
– A 10% increase in turnover , exceeding 34 billion euros.
– A 7.6% increase in franchise outlets , reaching 65,800.
What data emerged from the Assofranchising 2024 report?
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