The Importance of Marketing and Internal Growth

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Developing a Successful Franchise: The Steps According to the CEO of La Yogurteria
For those interested in understanding how to build a successful franchise , Langella offers a detailed and practical overview. From initial marketing to internal management, through franchisee relations and strategic location selection, every aspect is covered with care. Here’s how the founder of La Yogurteria turned his vision into a thriving reality, with helpful advice for any aspiring entrepreneur.


According to Langella, marketing is the main focus when starting your business. “ Attracting customers is key ,” says the Yogurteria founder, noting that a solid customer base is essential teacher data to the success of the franchise. Once you have solidified your promotional campaigns and marketing, it’s time to focus on areas like logistics, the CFO, and hiring a sales manager.

Furthermore, avoiding overly ambitious steps , such as opening a production before having strengthened marketing, is crucial . Sustainability must be at the center of every decision, as well as an authentic knowledge of the affiliates. This approach allows you to have a complete overview and carefully evaluate each new opening. Obviously, all this without ever losing sight of the profiles of the candidates, the beating heart of every franchise. Not only that, it is equally important to make strategic choices in selecting the locations for the stores, based on concrete data, to ensure their success.