Immediate Follow-Up

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At the end of each interaction, don't forget to collect the contact details and details of the visitors. This step is crucial to ensure that the effort invested during the event does not go to waste. Whether you use digital forms or more traditional tools, make sure to collect complete information that will allow you to make a targeted follow-up . Each contact is a potential franchisee and a concrete possibility of growth for your network . Having the right data will allow you to maintain interest even after the fair, transforming a first interaction into a long-term and potentially profitable relationship.

After the Salone Franchising Milano 2024: Follow-Up and Consolidation student data of Relations
The work does not end with the closing of the fair. Follow-up is essential to transform the contacts collected into real business opportunities.


It’s important not to wait too long after the show before following up with potential franchisees. Within a few days, send personalized emails or make phone calls to thank attendees and provide additional details about the franchise . This step is crucial to maintaining interest.