Two sites and a change in brand strategy

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Situation
Historically, the client had two websites, one for aligners and one for orthodontic services. Both had low traffic, with the aligner site seeing a steady decline.

The client had a question: should he continue to work on both sites or merge them into one? And if he moves to one site, how will he increase sales later?

In addition, the client wanted to change the brand strategy. Previously, they chinese america data positioned themselves as an Invisalign center, but decided to become the Ayorta clinic.

Task: increase traffic to the site from search engines
Our task was to increase traffic to the site. Initially, about 100 people visited the sites per month.

At the same time, we needed a solvent audience to visit the site. The premium segment is not only a high level of service and the use of technology, but also high prices. For example, bite correction with aligners costs from 150,000 rubles. Such services can be used by a small share of the market.