Holz-House Case: SEO Traffic Increased by 2 Times

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We have been working with Holz-Haus for over three years. We started with contextual advertising, and when we had set up the first flow of applications from paid advertising, we suggested using the potential of organic traffic.

At that time, the site was not optimized for search engines, so it had line data low positions in Yandex and Google. In October 2018, we began SEO work: we conducted a comprehensive audit of the site and developed a search engine promotion strategy.

There were many recommendations, a lot of work was ahead to create new and redesign old pages, eliminate technical bugs, increase loading speed. It seemed that the entire site needed to be redesigned.Divide the text into paragraphs. It is desirable that the answer to the query fits into one paragraph. The maximum volume of the quick answer block is 370 characters with spaces. If the paragraph is longer, then part of the text will be cut off and an ellipsis will appear. The user will be able to see the answer in full by clicking on the link to the article.