Main types of chatbot

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There are two main types of chatbots: rule-based and AI-powered. Rule-based chatbots are programmed with a set of guidelines and predefined responses to specific questions.

For example, if someone asks “What are your business hours?”, the chatbot can be programmed to respond with a predefined message, such as “Our business hours are 9am to 6pm, Monday through Friday.”

On the other hand, Artificial Reality (AI)-powered chatbots use machine learning (ML) algorithms to analyze data and learn kazakhstan mobile database it throughout the customer interaction.

When asked about operating hours, the AI ​​chatbot can respond: “Our chatbot is available 24/7. How can I help you today?”, allowing other categories of questions to be asked more freely and with well-formulated answers.

Advantages of using chatbots
Chatbots are a technology that offers several advantages for companies and customers . With busy lives and the need to optimize time, technology is a tool that can greatly help in the customer journey. Check out 6 benefits of using technology in your business below:

automate repetitive tasks;
transform FAQs into pre-defined interactions;
streamline sales and payment processes;
segment and sectorize customers for faster and more efficient service;
order reservations;
conducting research and forecasts about the client.
Why include chatbots in your marketing strategy
Improving customer experience is one of the main reasons to include chatbots in your company's strategy. The technology increases user satisfaction , as bots allow for faster and more efficient customer service, improving the customer's relationship with your company.

According to the “CX Trends” study, conducted by Track.co: 63.3% of the companies that participated in the survey are focused on the User Experience (UX) area. While 44.6% of them also used Product Experience (PX) to evaluate the customer journey in a holistic way.

In addition, chatbots can also reduce costs with a fixed marketing team and be an alternative sales channel , taking your brand directly to the customer's cell phone. With so many benefits, including a chatbot in your marketing strategy can be a smart decision for your company.

Chatbot settings: how to create and precautions for use
One of the most effective ways to set up a chatbot is to rely on platforms that specialize in this type of technology . They offer tools that allow you to define the flow and create content for the conversation. Before you start creating the chatbot, it is important to follow two main steps.

Step 1
Define the bot's objective, i.e. what functions it should perform . To do this, you need to make a list detailing the tasks and services that the chatbot should perform.

Step 2
Next, you need to choose the most appropriate communication channel to reach your bot’s target audience . Options include Facebook Messenger, WhatsApp, your company website, and more.