A Simple Guide

[MasudIbne756]

Overview:

You can set a limit on how often an ad can be served to any individual, but there is no exact guarantee of how often it will actually be delivered.
Campaigns can be purchased up to 6 months before the launch date.
Facebook's Campaign Planner is a tool specifically designed for planning these types of campaigns.
In the Planner, you can plan different versions of your campaigns and share them with others.
Alternatively, you can create draft campaigns using Facebook's Power Editor to plan your campaigns. (Drafts are only visible to the person creating them in the Power Editor.)


Here's an adset I created earlier. When running the british student data campaign, the "Reach and Frequency" purchasing option was chosen instead of an auction.By clicking to edit this adset in Power Editor, we can proceed to see how reach and frequency buying works...

Editing Reach and Frequency on Facebook
Here we can set the budget we want to spend and the campaign timeframe.