According to Zendesk’s 2021 Sales Trends Report , businesses are increasingly turning to digital transformation to address generational and situational market shifts that favor tech-savvy people.
In fact, modern buyers have higher standards: they increasingly expect their suppliers to understand their problems (32%) and expect teams to work well together (26%) , sharing information and collaborating effectively to resolve these incidents.
In this context, having an app to track sales is essential to manage the demands of the sales department in an organized and efficient way in a highly competitive and fast-paced environment.
To help you get off to a good start, we wrote this article where you will learn:
What is a sales tracking app?
What is a sales tracking app for?
Shall we begin?
What is a sales tracking app?
A sales tracking app is a type of software that collects, stores, processes, and analyzes customer data to help organizations better understand consumer needs , meet customer expectations , and build lasting brand relationships.
Also known as sales CRM or sales control system , it is a tool designed to facilitate the work of the sales department by automating processes , increasing visibility of the sales funnel and monitoring key metrics.
You may be interested in reading: What is sales control and why is it important?
What is a sales tracking app for?
A sales tracking app helps you gain more visibility into your sales funnel, increase rep productivity, and understand customer needs. It also helps you improve your service and build loyalty, as well as create realistic sales forecasts and monitor team performance.
Check out some data that proves this!
1. Gain more visibility into your sales funnel
The percentage of salespeople who meet their quotas has dropped from 63% to 53% over the past six years. To avoid the same problem in your company, you can adopt a sales control tool.
Top vendors, like Zendesk, offer features that increase visibility into your sales pipeline and allow you to identify sales opportunities as early as possible.
We recommend you read: Conversion funnel: design yours in 4 steps (GUIDE) .
Did you know that administrative tasks are responsible for 14.8% of the loss of effectiveness of sales teams?
With an app to automatically record daily sales, transactions and deals, you gain valuable time that you can use to do what really matters: sell more and better.
Read also: How indonesia mailing list to improve productivity: 10 home office strategies .
3. Understand customer needs
According to a KPMG study , 70% of organizations believe that data is essential to understanding how customers use their products.
In a sales tracking app, you can access purchase history, consumer habits , and other relevant details about consumer behavior .
Learn more about the topic: 5 characteristics that affect consumer behavior .
4. Improve customer service
According to research from Epsilon , 80% of customers are more likely to purchase a product or service from a brand that offers personalized experiences.
With the data collected by the sales tracking app, you can offer recommendations and create relevant offers for each person, increasing your earning potential.
5. Facilitate customer retention