How to research the competition on social media without paid tools

[roseline371274]

 
<In order for your business to be successful, it is necessary to be well positioned on social networks. Social media marketing offers the opportunity to successfully communicate with your clients, promote your brand and sell through this channel. Of course, provided that your business is more visible than the competition.

However, this task is much more difficult if you are not using paid tools. Fortunately, country email list in the digital age it is easy to find out who your competition is and make a quality plan "against" them. As much as you, the competition is on social networks, you just need to expose it.

Competition on social networks
The first thing you have to do is to find the competition itself, that is, to find competing businesses. Paid tools make this task much simpler, but you can also do it for free.

All you need is a Google search engine, as well as the search engines that are an integral part of every social network. For the search itself, it is necessary to type the keywords on which you have already positioned your business, and when choosing keywords for the search, you should use the same keywords with different additions for the city and country. You can also search by hashtags.

Of course, you have to be careful with hashtags because some businesses use special hashtags that are made to promote their brand, but still, you can find most businesses by describing what they do or what they sell.

If your business is not very strong, you can rarely expect to have competition. Basically, Google helps you find as many businesses as possible, but social search engines allow you to access your competitors' activities.

Their activity
After you've found your competition, pay attention to two things. The first is how they communicate with clients, and the second is what kind of content they put out as part of a social media marketing campaign.