Internet memes can be divided into three basic groups

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If the audience is fed up with classic ads on social networks, what can we do? We will translate the sales message into an internet mime.

Let's just remember: an internet meme managed to make an ordinary egg universally popular (yes, we're talking about the famous egg that became the most liked Instagram post in mid-January 2019 - World Record Egg, The Egg Meme, Instagram Egg)! Your business is certainly more versatile and interesting than an egg. Imagine what an internet meme can do for your brand!

According to statistics, about 85% of the content shared on social networks contains telegram data memes.


1) mimes created by companies in order to promote the brand;
2) mimes created by users, in order to name-call ("trolling") certain companies;
3) mimes that follow current trends

Netflix is ​​a company that has focused a good part of its promotion on mimes. By creating their own mimes (instead of recycling existing templates) and using clips and stills from their shows, Netflix managed to simultaneously promote the brand and the product and intrigue the audience. This approach gave such good results that the company created another account on social networks, Netflix Is A Joke - intended specifically for sharing mimes, that is, mime marketing.

Sometimes well-known competing brands will call each other out via mimes, and thus start a kind of "mime war" on social networks. Fights between fast food restaurant chains Wendy's and McDonald's are known worldwide . Although sometimes it seems that one brand has "outsmarted" its rival with a superior mime - there are always two winners, because both brands are mentioned in every post. The Apple brand has become famous for user-created troll memes. On the wallpaper are mostly high prices of products that do not always follow the offered quality. Apple seems to have embraced this game, with the motto - any publicity is good publicity.

Meme-jacking refers to cases where brands use previously created meme templates as part of a marketing strategy. Imitation remains the sincerest form of flattery.