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Whenever you have a lot on your plate, you prioritize tasks. The same idea goes for managing leads and prospects coming through your Nutshell customer relationship management (CRM) system. With behavioral lead scoring, you can effectively manage your leads and connect with sales-ready prospects quickly and efficiently.

Before we can get into scoring leads based on behavior, what is lead scoring in the first place? Read on for a rundown on lead scoring basics.

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Lead scoring basics
Lead scoring is the process of assigning values to leads in an effort to prioritize them better. These values are based on a predetermined set of criteria and can range from letter grades to percentages.

Having this framework of lead scoring kuwait mobile number list pdf for ranking leads is incredibly helpful for your sales representatives because it helps them operate more efficiently, focusing efforts or high-priority leads that are more likely to close before turning to other leads.

The criteria used for lead scoring is based on many different factors, and every scoring model is different for each company. Primarily, though, lead scoring criteria are categorized into two types, namely explicit and implicit lead scoring.


Explicit lead scoring
Explicit lead scoring is based on measurable, hard data and reportable information. This includes information like:

Job title and company role
Company size
Industry type
Geographic location
Age
Gender identity
When choosing criteria to base your scoring model on, make sure you’re using information that closely matches your ideal customer persona for accurate scoring.