15 reasons why we need a digital marketing strategy

[kkkgfkykm999]

Today, the business world is undergoing a massive transformation, which we could call a revolution. It is driven by emerging technologies. Therefore, business owners and marketers need to know how to recognize, engage, and delight their digital customers by delivering experiences that are meaningful at every moment of truth. If you have no idea about this field, you can consult the best search engine optimization company to gain valuable insights into this vast field.

Digital marketing strategy: are you aware of it?
An informal survey was conducted during 2012 and 2013 on how digital marketing strategies were being implemented. The results for 2012 were very disconcerting: between two-thirds and three-quarters of companies did not have a digital marketing plan. Many companies appear to be practicing digital marketing without a prioritized plan of activities to integrate online marketing.

A subsequent survey was conducted by the Digital Marketing Management Report, contact number data published in 2014, which was interested in seeing how this percentage looked for a template already defined. In this survey, it was found that only 38% of organizations said that it is integrated with our market strategy. 16% said that it is in a separate document. 46% said that we practice digital marketing, but we do not have a defined strategy.

The latest research therefore suggests an improved planning approach, with less than half lacking a digital strategy. Congratulations if you are one of those companies!

It is also true that not all companies are prepared to adapt, although it is extremely easy to slip up and make digital strategy mistakes that could wipe out all your efforts. When that happens, no matter what you do to recover, you will probably lose customers.
What if you are part of the companies that still do not have a digital marketing strategy? Well, you must have some alternative plans for the next step, but they are not the right ones:

An unspecified digital channel plan.
An integrated digital plan that is part of the marketing plan. Digital becomes part of the business.
A stand-alone digital marketing plan that defines the transformation needed and creates an investment case.
Let’s look at some of the reasons why we need a digital marketing strategy.
1. Stay digital friendly
Google updates its algorithms frequently for the sake of its users. The most recent changes to Google’s search engine algorithm have brought attention to the importance of a digital strategy. If you don’t have a digital presence, with special consideration for the mobile experience, then you are not speaking the same language your customer speaks.

Google gives priority to the mobile version as compared to desktop versions. If you don’t have a responsive website, then check with companies that can provide you with one. After having a responsive website, you can either do it yourself or hire the best SEO Company in India for your website optimization and for good ranking.

2. You don't have a well-defined direction
There are many companies that do not have a digital strategy and many companies do not have clear objectives of what they want to achieve in the online market, in terms of gaining new customers or building stronger relationships with existing ones. If you do not have objectives, then you probably do not put enough resources into achieving your goals and you do not evaluate, through analytics, whether you are meeting them.

3. Gain market share
You need to know your competitors in the market and you should also be aware of the latest market trends. If you do not devote many resources to online marketing or if you use a proper approach but without clearly defined policies, your competitors will rank better than yours.

4. Not having an online value proposition
A clear definition of your online value proposition will help you differentiate your online services and retain new and existing customers.

5. Personalize the content
Personalization is the keyword to understand why you need to include all your customers in personalized content. Digital customers and millennials refuse to be treated as a broad mass with undefined behaviors. They demand personalized content, served at the right time and on the right device. Talk to everyone and you end up talking to no one at all.

6. I have no idea about the online market share.
You may not understand your online market: the movements are different to traditional channels, with different types of customer profiles and behaviours, competition, propositions and marketing communication options. Customer demand for online services may be underestimated if it has not been researched.